Quick Answer: You can now create a single WhatsApp template with strict .mp4 or .pdf media, then seamlessly swap in a wider range of video or document formats (within size limits) every time you send or schedule a campaign—no additional template approvals needed.

Key Concept: Creation vs Sending

The enhancement separates template creation rules from campaign-time flexibility:

• Template Creation (Strict) – must follow existing limits.
  • Video: only .mp4, max 16 MB (10 MB via Public API)
  • Document: only .pdf, max 100 MB (10 MB via Public API)
• Campaign Sending (Flexible) – media in the chosen template’s header can be replaced before sending from Contacts, Retargeting, Standard Campaign Flow, or Chat Window.
  • Video: .mp4 or .3gp, max 16 MB (10 MB via Public API)
  • Document: .pdf, .txt, .doc, .docx, .xls, .xlsx, .ppt, .pptx, max 100 MB (10 MB via Public API)

Supported Media Behaviour

Exact limits you can rely on:

• Only 1 media file allowed in the template header.
• File size enforcement:
  • Video: 16 MB
  • Document: 100 MB
• Error handling:
  • Invalid format → upload blocked
  • Video too large → “File size should be less than or equal to 16 MB”
  • Document too large → “File size should be less than or equal to 100 MB”
• Live Chat Limitation – agents cannot upload new formats through regular live-chat attachments; flexibility applies only when the outbound message uses a template.

Use Cases

• E-commerce: reuse one template to send catalogs, sheets, or product videos in multiple formats.
• Sales & Lead-Based: share proposals as PPT, DOC, or XLS without recreating templates.
• Service Businesses: dispatch reports in whichever document type clients prefer.
• Marketing Teams: run successive campaigns by swapping media while keeping the same approved template.

Benefits

• Template Reusability: create once, reuse for any supported format.
• Flexible Media Replacement: swap files at send time with no re-approval.
• Reduced Operational Effort: no duplicate templates for each file type.
• Faster Campaign Execution: upload, validate, and launch in minutes.

How It Works: Step-by-Step Flow

1. Create Template – upload .mp4 (video) or .pdf (document) only.
2. Select Template – pick it from Contacts, Retargeting, Standard Campaign Flow, or Chat Window.
3. Media Mapping – before sending, replace the media with any allowed format & size.
4. Validate Media – system checks format and size; blocks or errors if invalid.
5. Send / Schedule – campaign goes out with the updated media; recipients and live-chat agents see the final file.

Post-Send Outcome

After creation, the campaign delivers using the newly chosen media. The file appears:

• In the end user’s WhatsApp chat
• Inside the agent’s Live Chat window

Impact on Internal Teams

• Sales: stronger pitch – “Create once, reuse with multiple formats.”
• Support: succinct explanation of strict creation vs flexible sending.
• Ops & Marketing: quicker execution, fewer templates, highly customisable campaigns.

Feature Availability

Format flexibility is available everywhere a template header is used:

• Template Header (during approval)
• Contacts
• Retargeting
• Standard Campaign Flow
• Chat Window (template sending)

Eligibility still depends on WhatsApp Business API configuration, template approval, and the validation rules above.

Keywords

WhatsApp media enhancement, template header formats, .mp4, .3gp, .pdf, .doc, file size 16 MB, file size 100 MB, campaign sending flexibility, template creation rules, MyOperator, marketing campaigns