Decision factor | How it influences the roadmap |
SME concentration | Priority to states with the most SMEs (UP, West Bengal, Tamil Nadu, Maharashtra, Karnataka) |
Existing DID infrastructure | Faster rollout where Heyo already has backbone connectivity |
Market compatibility | Lower language/cultural barriers first (Hindi & English already supported) |
Competitive landscape | Enter markets that are underserved by similar apps |
Local partnerships | Favour regions with strong partner tie-ups for faster shared growth |