What are the costs of setting up and using WABA on Heyo?
What are the costs of setting up and using WABA on Heyo?
⚡Quick answer -
Heyo Lite ₹ 300/mo + GST; Heyo Pro ₹ 600/mo + GST. WABA setup is free. Meta fees: Utility ₹ 0.12, Marketing ₹ 0.86, customer-initiated conversations free. From 1 July 2025, India shifts to per-template pricing.
1. Heyo subscription plans
Plan
Monthly fee
Key inclusions
Lite
₹ 300 + GST
Dedicated number, WABA, shared inbox
Pro
₹ 600 + GST
Lite + IVR, more agents
2. WABA setup cosT
Complimentary in both Lite and Pro.
3. Meta conversation charges
Utility ₹ 0.12
Marketing ₹ 0.86
Customer-initiated FREE
4. July 2025 pricing change
India moves from 24-hour session fees to per-message (template) pricing; customer replies < 24 h stay free.
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