Brand Fundamentals
How do Colors play a role in Branding, and what is Color Psychology?
⚡Quick answer - • Colors are so important that they are considered to be the trademarks of certain notable brands – the red and white Coca-Cola logo, the yellow of Shell, etc. • Colors do a lot more than you think. It is not just about aesthetics but ...
What is a Brand, Branding, Identity, Logo, and Brand Archetype—& why do they matter?
⚡Quick answer - The five terms are inter-connected pillars of any visual-identity system: • A brand is the set of recognisable, value-adding characteristics. • Branding is the ongoing effort that builds awareness and trust. • Identity is the ...
What is WHITE SPACE and how does it help in Design?
⚡Quick answer - White Space, as the name goes, doesn't necessarily have to be WHITE in color. It is the area of a design that is left blank, with no content or visual elements. It is often referred to as negative space and is an important component ...