Sales Process Segmentation

Sales Process Segmentation

⚡This table aims to define how much effort or customisation is expected in each product category and hence classify the sales process. It also explains ARPU expectation along with delivery time, etc.



Sales Category

Comodity

Product

Solution

Service

Category

Example

Selling toothpaste.

Selling a refrigerator.

Selling Catering Service

Selling Wedding Planner

Catering player to start the Banquet hall

Perspective

You want it, you get it.

You would want it because of these features, which would help you.

Do you have these needs & problems? We can solve.

Tell me all your problems and we will solve.

We can build a related product or solution, but only if there is enough of a business case.













Our product

Heyo

MyOperator

Enterprise

Partner

ISV Partner

Effort

Low

Medium

High

Highest

Highest

Involvement

Self Service

Customer Service

Solution team

Product team

Management & Product team

ARPU Monthly Expectation

₹250

₹5,000

₹100,000

₹2,000,000

₹20,000,000

People involved

0

1

3

10

20

Sales time

1-5 minutes

5-10 days

1-5 weeks

2-4 months

6+ months

Business

SOHO (1-5)

Small (20-100)

Mid (200-1000)

Large (1000+)

Partner with skin in game

Human time (hr)

0.5

20

100

800

2000

Time rational

30 mins support chat

10 hours of sales & support onboarding each

5 days of work, solution & tech support each.

20 days of 5 people in product, engineering & QA



Human time cost

500

20,000

200,000

4,000,000



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