A vanity number is a local or toll-free telephone number that ends in repeated digits (such as -1111) or a memorable sequence. It helps in increasing word of mouth publicity and a business’s customer base since, people are more likely to remember a simple number as compared to a complicated one. This in turn increases your business’s sales as the probability of customers calling you increases. Therefore, choosing a vanity number for your business enhances your brand value, recognisability and profitability.